By Alison Lea Sher
The Social Contagion
Viral Ideologies & The Culture War for America’s Future
In this gripping blend of cultural commentary, personal reflection, and media analysis, Alison Sher unravels the tangled web of American ideology in an age of disinformation and digital tribalism. From the frontlines of protests to the fringe corners of conspiracy culture, The Social Contagion traces the viral spread of belief systems that have reshaped the cultural psyche since the onset of the pandemic—and asks what happens when identity, politics, and technology collide.
With a journalist’s eye and a philosopher’s heart, Sher explores the ideological battlefield left in the wake of COVID-19, Black Lives Matter, Trumpism, social media, and woke orthodoxy. Through bipartisan media analysis, memoir, and spiritual insight, she reveals how fear, authority, and belonging have been weaponized in a time when everyone is both an influencer and an enemy. At once a cultural diagnosis and a call for clarity and collective healing, The Social Contagion speaks to anyone who’s ever questioned: What’s really going on here—and how do we coexist with those on the other side of the divide?
NARRATIVE STRATEGY FOR EVOLUTIONARY ENTREPRENEURS
Alison Sher
Alison Sher is a multiply published author, investor, educator, coach, and start up catalyst. She has served as an editor, writer, and contributor on 12+ book projects and helped numerous social enterprises in the start up phase of development crystalize their mission and messaging throughout the 15 years she has been in business. The focus of her original book concepts revolves around forging a transpersonal outlook on social psychology and peacebuilding through dialectics.
Book Projects
Start Ups Served
Happy Readers
Other Books
The Life & Times of Izzie Dean
Follow philosopher, vagabond, and environmental activist Izzie Mogelgaard as he looks back at the crossroad choices in his history and explores alternative types of living in this privately-commissioned legacy project biography.
Living Life on Purpose
Yoga teacher, former ballet dancer, and coach Katie Ashley merges recovery wisdom with spiritual teachings as she shares her journey overcoming a life-threatening eating disorder (with forward by Dharma Punx founder Noah Levine).
Leave Only Footprints
A tale of a father compelled by tragedy to leave India to build a new life in British East Africa at a very young age – and his son born in racially segregated Kenya, experiencing the cruelty of colonial rule and the pain of the Mau Mau rebellion.
“The message behind this is so amazing!”
– KhlOE KaRDASHIAN
Praise for
The Millennial’s Guide to Changing the World
A New Generation’s Handbook to Being Yourself & Living with Purpose
Published in 2018 by Skyhorse Publishing and represented by the Nancy Owen Barton Literary Agency, The Millennial’s Guide to Changing the World takes you on a coming-of-age journey through the zany millennial zeitgeist. Hundreds of people were interviewed in this ethnographic study on a generation in transition. Their stories are commemorated here, as well as inquiries into the nature of 21st century complex adaptive systems, youth culture, and how intergenerational tensions can contribute to critical mass conversions.
“The Millennial’s Guide to Changing the World is heartfelt, discerning, candid, comprehensive, and stubbornly hopeful. It’s exactly what we need in a roadmap to the future.”
—Sam Sacks, The Wall Street Journal
Recent Clients
