By Alison Lea Sher

The Social Contagion

Viral Ideologies & The Culture War for America’s Future

The Social Contagion is a literary immunization for the “viruses of the mind” that have taken over the Western World since COVID’s outbreak. It analyzes the memes pervading the contemporary American psyche, shaping individual perceptions and group identities. The world endured a collective trauma that pitted communities against each other in a cultural civil war over constitutional freedoms. This surprisingly humorous new book about the ideological splits that have arisen in the US since 2020 depicts the everyman’s search for truth, justice and social change within a biased information ecosystem. The Social Contagion is a rallying cry for a centrist revival – outlining the media’s combating portrayals of the public health interventions and political movements of that era, to make sense of the shifting values of the left and right and a path toward societal amends inside of our new normal. 

NARRATIVE STRATEGY FOR EVOLUTIONARY ENTREPRENEURS

Alison Sher

Alison Sher is a multiply published author, investor, educator, coach, and start up catalyst. She has served as an editor, writer, and contributor on 12+ book projects and helped numerous social enterprises in the start up phase of development crystalize their mission and messaging throughout the 15 years she has been in business. The focus of her original book concepts revolves around forging a transpersonal outlook on social psychology and peacebuilding through dialectics.

Book Projects

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Other Books

The Life & Times of Izzie Dean

Follow philosopher, vagabond, and environmental activist Izzie Mogelgaard as he looks back at the crossroad choices in his history and explores alternative types of living in this privately-commissioned legacy project biography. 

Living Life on Purpose

Yoga teacher, former ballet dancer, and coach Katie Ashley merges recovery wisdom with spiritual teachings as she shares her journey overcoming a life-threatening eating disorder (with forward by Dharma Punx founder Noah Levine).

Leave Only Footprints

A tale of a father compelled by tragedy to leave India to build a new life in British East Africa at a very young age – and his son born in racially segregated Kenya, experiencing the cruelty of colonial rule and the pain of the Mau Mau rebellion.

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“The message behind this is so amazing!”

– KhlOE KaRDASHIAN

Praise for 

The Millennial’s Guide to Changing the World

A New Generation’s Handbook to Being Yourself & Living with Purpose 

Published in 2018 by Skyhorse Publishing and represented by the Nancy Owen Barton Literary Agency, The Millennial’s Guide to Changing the World takes you on a coming-of-age journey through the zany millennial zeitgeist. Hundreds of people were interviewed in this ethnographic study on a generation in transition. Their stories are commemorated here, as well as inquiries into the nature of 21st century complex adaptive systems, youth culture, and how intergenerational tensions can contribute to critical mass conversions. 

“The Millennial’s Guide to Changing the World is heartfelt, discerning, candid, comprehensive, and stubbornly hopeful. It’s exactly what we need in a roadmap to the future.”  

—Sam Sacks, The Wall Street Journal

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